Post by account_disabled on Mar 5, 2024 0:36:02 GMT -5
You can see that the contents ‘assembled’ on the screen, and came to life as a pre-set animation, as I rotated the box, the virtual animation would move with it, giving the illusion that the bus was actually moving over the box. Breakdown: “Kiosk” Style Augmented Reality Description Accessing from a built in camera and screen at a physical location Market Maturity Embryonic, this market has physical and software barriers, as well as low consumer awareness and adoption. Vendors Metaio Requirements Kiosk, webcam, encoded experiences. Opportunities Increase customer engagement in store, increase intent to buy and reduce sales costs.
An immediate opportunity is Indonesia Telegram Number Data for retail, small business, tourism, and consumer packaged goods industries. Secondly, media, gaming, home and business design, and mobile industries should take note and investigate this space. Challenges Consumers have limited awareness to AR space, and are unaware of the kiosks. Interaction is clunky and requires practice, graphics are effective –but not refined Benefits Brands that deploy AR in 2010 will benefit from “cool” factor being an early adopter. Risks Expensive deployment to create animations, and put kiosks in all locations. Verdict Innovative, but a victim of ‘shiny object’ syndrome as the business benefits aren’t directly indicated. Heavy overhead required to deploy hardware and software, as well as moderate learning curve for consumers.
To truly become a mainstream channel, AR within stories should be accessed by mobile devices –not kiosks. Secondly, existing web content should be ‘linked’ to existing products that include additional videos, support, and consumer generated content. Brands that have complex consumer packaged goods should deploy in stores, or products that have an heavy education or support cost and can’t deploy in house sales or service folks. Augmented Reality Not Ready For Primetime –Yet Promises Real World Engagement The above matrix is just a breakdown of ‘Kiosk” style of Augmented reality, however let’s look at this space as a whole. This technology is in its infancy, the animations are still simple, don’t have a lot of interaction beyond rotation, and require moderate ability to line the product up directly with the web cam.
An immediate opportunity is Indonesia Telegram Number Data for retail, small business, tourism, and consumer packaged goods industries. Secondly, media, gaming, home and business design, and mobile industries should take note and investigate this space. Challenges Consumers have limited awareness to AR space, and are unaware of the kiosks. Interaction is clunky and requires practice, graphics are effective –but not refined Benefits Brands that deploy AR in 2010 will benefit from “cool” factor being an early adopter. Risks Expensive deployment to create animations, and put kiosks in all locations. Verdict Innovative, but a victim of ‘shiny object’ syndrome as the business benefits aren’t directly indicated. Heavy overhead required to deploy hardware and software, as well as moderate learning curve for consumers.
To truly become a mainstream channel, AR within stories should be accessed by mobile devices –not kiosks. Secondly, existing web content should be ‘linked’ to existing products that include additional videos, support, and consumer generated content. Brands that have complex consumer packaged goods should deploy in stores, or products that have an heavy education or support cost and can’t deploy in house sales or service folks. Augmented Reality Not Ready For Primetime –Yet Promises Real World Engagement The above matrix is just a breakdown of ‘Kiosk” style of Augmented reality, however let’s look at this space as a whole. This technology is in its infancy, the animations are still simple, don’t have a lot of interaction beyond rotation, and require moderate ability to line the product up directly with the web cam.