Post by account_disabled on Dec 24, 2023 23:46:52 GMT -5
Nowadays, consumers are becoming more aware of the health trend. From a survey of food and beverage trends, it was found that Modern consumers are increasingly demanding healthy and natural products. There will be a revolution in the way of consumption for good health. In the future, new food and beverage products will be released. Will focus on bringing more ingredients from natural plants. From the trend of changes in the said market The Dairy Farming Promotion Organization of Thailand (DPO) has therefore researched and developed new products. Released to the market regularly To meet the needs of the changing market In order to increase the market share of the traditional ready-to-drink milk market and the modern trade market to 50:50 by 2021, therefore, in 2020, DPO has launched 2 new products through online channels Shopee and LAZADA.
Healthy Snacks that can be drunk instead of meals. To control Email Data weight Because the raw materials are made from 100% pure fresh cow's milk, not mixed with powdered milk, fat-free (0% total fat), using Chugavia as a sweetener instead of sugar. Provides only 60 kcal of energy. Packaging size 200ml. There are konjac pieces for you to chew and enjoy. Gives little energy but is delicious and low in calories. Suitable for weight control people Special texture from Chewy Beads made from konjac pieces. Staying in the stomach makes it more beneficial than regular yogurt. As for the marketing plan to penetrate the target group, Mr. Suchart said that the market position has been set. It is an option for consumers who take care of their figure, look for health benefits from ready-to-drink yogurt, like drinking milk but want to control their weight.
The total energy is only 60 kilocalories. which is considered very little Importantly, it is the only brand in Thailand that is produced from 100% pure fresh cow's milk, not mixed with powdered milk. For our main marketing target group: Young people starting to work, women and men who want to take care of themselves, maintain their figure, and get protein from 100% pure fresh cow's milk, not mixed with powdered milk. Drinking yogurt doesn't make you fat. It must be a low-fat formula or 0% fat and less sweet. Provides high calcium Find healthy drinks that can be used to replace meals in the evening. because of weight control As for the secondary target group is a group of new customers of all genders and ages coming from other brands. Including customers from other milk alternatives such as yoghurt, full fat, soy milk, cereal milk, goat milk, etc.
Healthy Snacks that can be drunk instead of meals. To control Email Data weight Because the raw materials are made from 100% pure fresh cow's milk, not mixed with powdered milk, fat-free (0% total fat), using Chugavia as a sweetener instead of sugar. Provides only 60 kcal of energy. Packaging size 200ml. There are konjac pieces for you to chew and enjoy. Gives little energy but is delicious and low in calories. Suitable for weight control people Special texture from Chewy Beads made from konjac pieces. Staying in the stomach makes it more beneficial than regular yogurt. As for the marketing plan to penetrate the target group, Mr. Suchart said that the market position has been set. It is an option for consumers who take care of their figure, look for health benefits from ready-to-drink yogurt, like drinking milk but want to control their weight.
The total energy is only 60 kilocalories. which is considered very little Importantly, it is the only brand in Thailand that is produced from 100% pure fresh cow's milk, not mixed with powdered milk. For our main marketing target group: Young people starting to work, women and men who want to take care of themselves, maintain their figure, and get protein from 100% pure fresh cow's milk, not mixed with powdered milk. Drinking yogurt doesn't make you fat. It must be a low-fat formula or 0% fat and less sweet. Provides high calcium Find healthy drinks that can be used to replace meals in the evening. because of weight control As for the secondary target group is a group of new customers of all genders and ages coming from other brands. Including customers from other milk alternatives such as yoghurt, full fat, soy milk, cereal milk, goat milk, etc.